My favourite high street level, beating H&M, Zara and all the rest, is Monki. It’s concept, brand and clothes together represents personality and independence for me. For some reason I feel that where other high street labels (and designer labels too) dictates the style and fashion for their target group, Monki does the opposite. Even if it might just be an illusion, it feels like it’s the consumers who themselves creates their own style wearing Monki. This label is so much more rebellious, anarchic, in-your-face than other labels are and that’s why I have a special relationship with Monki.
These are my favourite gems from Monki at the moment