One of my favourite Swedish fashion journalist (based in New York), Sofia Hedström, has come up with this absolutely brilliant idea that she is blogging about in the Swedish newspaper Svd. Just like me (and I guess many other people too) she is fascinated by clothes who carries a memory.This has made her start up Wear Your Love. Together with the photographer Anna Schori she organises parties where they photograph the party participants and listens to their stories about the history behind the clothes and their declarations of love. Together with various collaborators such as Ivana Helsinki, they host Wear Your Love parties in both the US and Europe.
A fabulous idea which I wish I would have come up with myself!